The main objective of the National Operational Program is to increase the attractiveness of the cultural heritage of the less developed regions of Italy (Apulia, Basilicata, Calabria, Campania and Sicily) and shape a more consistent touristic demand and adequate cultural activity as well as to sustain and promote the reinforcement of creative and cultural enterprises.

This objective is to be reached through preservation and conservation, valorization, enhancement and development of the cultural heritage also by supporting the enterprises.

NOP aims to a new strategical approach to the Cultural Heritage policies that goes beyond the traditional relationship between preservation and accessibility towards the capability to stimulate innovation and, consequently, structural changes over the territory.

The three pillars of the NOP’s strategy:

I. Strengthening supply and demand of the cultural attractors in the five less developed Italian regions (Apulia, Basilicata, Calabria, Campania and Sicily)

II. Increasing the economic activities connected to the cultural heritage to stimulate the entrepreneurship in the sector of cultural and creative industries

III. Program management improving administrative efficiency.